Borrowing from a Big Brand
/In the world of sports and athletic apparel, there is one company’s slogan that has become a part of popular culture; Nike’s Just Do It!™ Those three words capture the heart of the athlete and even the weekend warrior. It is a statement of empowerment, already committed to the belief that we can just do it. So how and why does this slogan resonate with me? Allow me to explain.
Often, we spend a lot of time in our heads thinking about all the reasons why we can’t do something. Oh, and we’re really good at it, especially if we’re depressed, anxious, and unbalanced emotionally. “It’s just too hard for me. Mom won’t speak to me if I do that. My girlfriend tried it and it didn’t work for her, so why should I. People will think I’m weird. I don’t have enough experience. Why bother, nothing ever good happens to me.” This type of negative self-talk and thinking often leads to doing nothing, feeling stuck and demotivated, and becoming a self-fulfilling prophecy. “I told you I can’t do it!!!”
Round and round we go, in our heads, thinking up a million reasons why we can’t do something, whether big or small. In our conversations too, we come up with excuses why something won’t work or can’t work, especially if the “advice” is coming from a parent, spouse, boss, or well-meaning friend. What can we do to get out of our own way? STOP THINKING!
Yes, you heard me; stop thinking! Sometimes, we need to just do it! These are the times when being up in your head prevents you from moving forward, getting things accomplished, and feeling better about yourself through productivity, socialization, or achievement. Here’s a final illustration of this point: your room is a mess, dirty clothes everywhere, things disorganized, and it feels oppressive just to be in there, and your mom has been on your case to clean it up. The thought of starting to clean, organize, or pick up your dirty socks begins to feel overwhelming. You get up in your head and the obstacles you create paralyze you from action. This is the time to employ your Nike strategy…Just Do It!™ So when the first thought of "I need to clean my room" comes to mind, don’t think, just do it. Warning: this does not apply to anything risky. So put this in your toolbox and let me know if it works for you.
Warren